has the bulb been recently replaced?
Carl another tip on primer bulbs is how you hold them while priming. If you hold it with the arrow down the check balls will not seat and it will not pump. As already mentioned if there is air in there holding it arrow down or even horizontal it may not pump at all. You will find it will pump and prime MUCH faster if you hold the bulb arrow up while you prime it. This allows gravity to help seat the check balls in the valves.
Always wondered why on the jon boat sometimes it was impossible to prime, other times easy.