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Author Topic: This is cool  (Read 883 times)

January 16, 2007, 07:28:49 PM
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RickK

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This is cool
« on: January 16, 2007, 07:28:49 PM »
This is pretty amazing!

Take a peek at this Honda Accord ad. Be sure to read below first. Then click on the link at the bottom... A really amazing demonstration of coordination.....

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.

They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.

In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history.  Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).  When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There are six and only six hand-made Accords in the world.  To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voiceover is
Garrison Keillor.  When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have become.

Oh and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet.  It looks a bit weird in the commercial.

http://www.albinoblacksheep.com/flash/honda.php
Rick
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1992 230 Explorer with 250 Yamaha

January 16, 2007, 08:07:35 PM
Reply #1

JimCt

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« Reply #1 on: January 16, 2007, 08:07:35 PM »
Money well spent, value fully received.

The Detroit guys would never have dared such an ad.  Their philosophy is stuck in selling with girls, puppies and loud music.  Used to work thirty years ago.
JimCT
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January 16, 2007, 09:19:17 PM
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LilRichard

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« Reply #2 on: January 16, 2007, 09:19:17 PM »
I have seen that before- amazing stuff.  Apparently they did cheat a little bit by using 3 different takes spliced together.

 


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